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5 Cognitive Biases Blocking Your Success.

5 Cognitive Biases Blocking Your Success

"As a communication specialist, I take a deep dive into cognitive and behavioral psychology because it helps me understand how our minds work. If we understand how people think, then we’ll be in a better position to influence them. 

An additional benefit to studying the mind is that it helps us understand ourselves, explaining why we do the things we do. 

Geoff Tuff, a principal in Deloitte Consulting’s innovation practice, tackles the subject of biases along with co-author Steven Goldbach in their bestselling book, Provoke. I recently caught up with Tuff to discuss five cognitive biases (errors in thinking) that prevent leaders from recognizing new and powerful trends. 

The first step to seeing patterns that others fail to spot is to recognize your own blind spots..."

Read the 5 behaviours here: Forbes